Look Before You Leap! What You Should Do BEFORE You Open An Etsy Shop

You love Etsy, and you love crafting. One day you realize that this craft you love has taken over your life, and you are ready to start your own business and open up a shop there.

Setting up an Etsy store is easy, but running it takes more than just opening shop and waiting for the sales to come in. There are a few simple things that many new Etsy sellers overlook when starting their business.

Items 1-3 need to be done before you even Sign-Up.

  1. Spend some time thinking about your username. Your username can be your own name or an alias, but know that it will be attached to your business. Just because your husband calls you sexypants doesn’t mean it will make the best user name. (unless of course you are actually selling sexy pants.)
  2. Spend a good amount of time thinking about your shop name. A good, large amount of time. You will be using your shop name to brand yourself across the interwebs. It should be a name that has both personal meaning to you, and relates well to your business. After you have picked out a name, hit up the search engines on Etsy and Google, and search for it. If there are already several shops with the name you picked, try a variation, come up with something new. In order to stand out from the beginning, the beginning of your business needs to be unique.
  3. Set up a new email account just for your Etsy Shop. Use this email account to create your Etsy Shop, Twitter, facebook Fan Page, Pinterest, Google+ Business Page, and PayPal account. This way there is no chance of missing emails, or new connections, everything will go straight to your business email. Check it OFTEN, as in at least once a day. Set this email account up to sync with your phone. Stay connected with your business. If you think you might want to make video tutorials, get your YouTube account now as well. gmail.com is a great email service, it is connected to YouTube, and to Google+. When you are signed in to your gmail account you automatically sign in to Google+ and YouTube, this can make managing your accounts easier.
  4. Open a new bank account. It doesn’t have to be a business account or anything fancy, it doesn’t even need your business name on it, it just has to have your name on it. If you open this account at your current bank, you will be able to easily transfer funds to your existing accounts when it comes time to pay yourself. Deposit $100 in this account to get you started, you can use this money to pay for your Etsy Fees and you are not dipping into your personal account. Get back on Etsy & PayPal and connect them your new bank account. All your incoming and outgoing money for your business will go through this account. It will help you track income vs spending, as well as set some goals. It is also a great way to make Tax Time easier!

And here you are, you have just given yourself and your business a name, planted your branded seed across the hottest Social Media sites, and created a financial bubble to keep it all in. Congratulations NOW you are ready to actually get to work.


2 thoughts on “Look Before You Leap! What You Should Do BEFORE You Open An Etsy Shop

  1. Geod…, do I have to.. I so should of made a separate gmail acct for biz only! Great tip!! At this point it could be done but I was so involved past summer building a studio I just wung it to get back in the saddle/work chair.

    • A separate email account is SO important! I lost sales when I first started selling online when important business emails went to spam or got overlooked. Now I know that every email in my business account could be an important one!

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